Pay Per Click PPC Statistics For 2023-2022

PPC Statistics 2023-2022

Though PPC is a very subtle and under-appreciated field, it still has some place in today’s world. With the changing times and trends, Google AdWords has become an important part of every business’s marketing strategy. If you’re planning to start your own PPC campaign or manage one for someone else, here are some statistics that will help you understand this niche better:

  • Ads publisher receives 68% of the revenue
  • 49% of people click on text adverts
  • Google receives 33% of mobile ad spending
  • 79% of marketers concur that PPC helps their company
  • Google ads are averaged at a CTR of 3.52%
  • Ads spending to increase to $137 billion
  • Only 35% of clicks are made on organic results
  • 96% of advertisers invest funds in search ads.
  • Online advertisements receive 33% of clicks
  • Search engines contribute to 68% of online activity
  • 64.6% of prospective online buyers will click an ad
  • 82% of internet traffic comes from video ads

PPC Advertising Facts 2023-2022

Ads Publisher Receives 68% Of the Revenue

If your ads appear on Google Ads, the publisher gets 68% of the revenue. The rest goes to Google. Publishers can choose whether or not they want their ads to appear on Google Ads; if they do, then publishers get paid on a per-click basis (as opposed to premium ad formats ). There are estimated to be two million approved publishers.

49% Of People Click on Text Adverts

You might think that an image is more likely to grab attention than a simple block of text, but in reality, it’s the opposite. In a recent survey of search engine users, 49% of people claim they click on text ads. This is because people find them easier to read and less intrusive than images.

Google Receives 33% Of Mobile Ad Spending

Google is the biggest player in the mobile ad space, and as such, it gets 33% of all mobile ad spending. As more users start using mobile devices as their primary source for accessing websites and apps (an estimated 1 billion people globally already do), they will be exposed to more ads on their phones than ever before.

79% Of Marketers Concur That PPC Helps Their Company

PPC is an effective way to drive traffic to your site, build brand awareness, drive sales and conversions, and build trust with your customers. The most effective way for small businesses to market themselves online—and the least expensive—is by using pay-per-click (PPC) advertising. Approximately 79% agree that PPC is crucial to business success.

Google Ads Are Averaged at a CTR of 3.52%

CTR is simply the percentage of users who click on your ad. You divide the number of clicks on an ad by the total number of impressions. If you have 100 clicks and 1,000 impressions, your average CTR would be 0.10%. Google AdWords reported a click-through rate (CTR) of 3.52% across all industries and businesses.

Ads Spending To Increase to $137 Billion

The projected ad spending for 2022 is $137 billion. This brings about the return on investment at about 200%. The majority of this growth will come from mobile advertising. This is a solid reason why investing in a PPC is important.

Only 35% Of Clicks Are Made on Organic Results

While this is a slight increase from last year, it’s still not enough to make up for the fact that most people searching on Google are getting their answers straight from the ads. It is slightly lower as PPC ads averages to 65% of consumer clicks.

96% Of Advertisers Invest Funds in Search Ads.

96% is a pretty amazing number. It means that the majority of businesses recognize the value in paying to be seen by prospective customers and are willing to put their money where their mouth is. Search ads are a great way to get your message out. They drive traffic to your website, help you generate leads and even do some branding for you.

Online Advertisements Receive 33% Of Clicks

This is great news for PPC marketers, as it shows that your strategy is paying off. The fact that 33% of online clicks go to paid ads means that PPC is still the most effective way to advertise. The only problem with this statistic is that it may make you feel like you need to spend more money on advertising.

Search Engines Are the Starting Point of 68% Of Online Activities

According to statics from Intergrowth, the most common way people find information online is by searching for it using a search engine. In fact, 68% of all online experiences begin with a search engine. This isn’t surprising when you consider that Google alone accounts for more than 100 billion searches per day. And because Google and other major search engines send so much traffic to websites, there’s a good chance you already have at least one backlink from one of these sites — even if you don’t realize it yet.

64.6% Of Users Intending To Make a Buy Online Will Click on a Google Ad

This is the highest percentage of users who will click on a Google Ad, and it has increased significantly from last year. Now is the time if you still need to advertise with Google Ads. Google remains the most used and largest search engine in the world. It appears at the top of many page rankings.

82% Of Internet Traffic Comes From Video Ads

A recent study sheds light on the future of PPC advertising and reveals some surprising trends. As you may know, video ads are the most effective type of ad. They also tend to be more cost-effective than other types of ads because they have higher conversion rates and can be targeted much more effectively by age group, gender, or location.

In conclusion, we can see that there are still many opportunities for growth in the internet marketing industry. New technological advances and new ways of reaching customers online will continue to be made. With so much happening all at once, it’s essential for businesses to stay on top of trends and keep up with their competitors, who may be using more advanced tools than they are currently using.

Google CTR Statistics infographic KeyStar-Agency